The new competitive landscape, driven by the technological revolution and significant globalization, is moving towards hypercompetition (rapidly escalating competition and strategic maneuvering), extreme emphases on price, quality and satisfaction of customer needs, and an increasing focus on innovation (both in …
A new competitive landscape is developing largely based on the technological revolution and increasing globalization. The strategic discontinuities encountered by firms are transforming the nature of competition.
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Frequently Asked Questions
What is 21st century competitive landscape?
In 'the new competitive landscape ..in the 21st century, the ability to build, share and leverage knowledge will replace the ownership and/or leverage of assets as a primary source of competitive advantage' (64).